Malleability in Mediated Ideals

Project MIMIc: A project to understand the role of media in boys’ and girls’ lives anno 2020-2025

“Do young people mimic the lifestyles they encounter on their social media feed and in entertainment fiction?” is at the core of the research conducted by the MIMIc team in Belgium, France and Slovenia across 4,500 adolescents. The project seeks to learn how young people enrich their lives with the affordances offered by the rich digital media landscape in which they grow up. Moreover, we aim to obtain a better understanding of how youth think and feel about being online all the time, constantly exposed to an unlimited stream of information on how their peers organize their lives on social media, in popular television shows and or in movies. To build this knowledge, project MIMIc takes up a multi-method design, meaning that we will: (1) look at the social media profiles of youth and the celebrities and influencers popular among youth, (2) follow a group of youngsters aged 12 to 17 over the course of 1 year to see how they grow-up in a mediated world and (3) monitor young people through daily surveys to better understand what their day-to-day interactions with social media and popular TV show entail. READ more about the research in the parents and participants’ section.

Meet the Group



Laura Vandenbosch

Assistant professor at the School for Mass Communication Research


Brent Swinnen

PhD student

International collaborators


Bojana Lobe

Digital media and children (U of Ljubljana, SI)


Caroline Giraudeau

Developmental and aging psychology (U of Tours, FR)



Diary study

01 Sep 2022

Longitudinal survey

01 Jan 2022
Wave 3

Recruiting social media profiles of adolescents

01 Sep 2021

Longitudinal survey

01 Sep 2021
Wave 2

Longitudinal survey

01 May 2021
Wave 1

Analysis pilot data

01 Apr 2021

Pilot online survey

01 Mar 2021

Online in-depth interviews

01 Feb 2021

Start asking parental consent

01 Jan 2021

Creation R functions to match music chords with lyrics

18 Jun 2020
Luca Carbone created two functions to match words in music lyrics with the corresponding chord, subsequently inserted as part of the R package chorrrds. You can find a description of the functions and a small example about how to use theme here.

Creation website

10 Feb 2020

Launch ERC project

13 Jan 2020

Academic Output

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The Malleability Narrative in Entertainment and Social Media. Explaining Pathways to Happiness in Media Content.

Media effects research has documented the prevalence of different ideals in media content, and their effects on media users. We …


Katholieke Universiteit Leuven, Belgium
School for Mass Communication Research (SMCR).
Université de Tours, France
Department of Psychology.
University of Ljubljana, Slovenia
Faculty of Social Sciences.